Can you make money selling business coaching programs in 2025? This question often puzzles startup business owners and business coaches.
Some business owners have found the practice of business coaching critical to their success while others have questioned its importance, especially when the value of coaching is weighed against the investment of time and money.
What separates these two camps is the quality of the coaching programs that business owners and entrepreneurs engage in.
According to ZipRecruiter, business coaches can earn an average of $84,190 annually. The story improves for executive business coaches who can earn up to $142,000 annually.
There is no limit to how much money you can make as a business coach. The value of your program and your drive are two factors that determine your ceiling and your success.
This article explores the costs of creating a business coaching program and the potential earnings.
But first…
Are Business Coaching Programs Profitable?
According to Research and Markets, the business coaching US market size stood at $2.6B in 2024 and is expected to reach $3.97B by 2030. So yes, creating business coaching programs can be a lucrative venture.
Your job as a business coach is to leverage your expertise to help your clients solve a specific problem that leads to long-lasting transformation. Your clients can be solo professionals or entire organizations.
The good news is that there has never been a better time to start a business coaching program. But how do you get started? Let’s look at the qualifications of a business coach below.
What are the qualifications of a business coach?
While it is true that there are no specific qualifications to become a business coach, industry-respected certifications and educational merits can vastly improve your credibility, coupled with a track record of proven experience in the form of testimonials.
Experience wins the day. The most successful business coaches have owned businesses before venturing into coaching. In a Forbes interview, business coach BJ O’Neal revealed that he owned two successful companies before he got into coaching at the behest of a colleague seeking help for his own business.
A business coach needs to have experience in business management. It is also imperative for coaches to focus on a niche in which they have demonstrated mastery, such as marketing, sales, or leadership, to name a few.
How much does it cost to create a business coaching program?
An initial capital investment is needed to launch your coaching business like any other. Startup costs include:
- Software
- Professional Website
- Branding & Audience Building
- Office Space
- Workshops
However, the most important investment is the time and energy you dedicate to cultivating an audience for your program. This effort can involve networking, running ads, and creating content to build your reputation as an industry expert.
Software costs can vary depending on your preference and the intensity of your program. For instance, Cassava allows you to run coaching facilitations with organizations at a reasonable price that grows with your needs.
Our platform facilitates remote and in-person training programs, making it a perfect choice for independent business coaches who wish to maintain ownership of the coach/client relationship.
Refer to our companion article for more information on how Cassava helps business coaches conduct workplace facilitations.
Maximize the Engagement, Adoption, and Retention of your Business Coaching Programs
What business coaching programs are in most demand?
When creating a business coaching program, you must first understand your audience’s needs. Only then can you build a program that addresses their unique challenges and offers actionable solutions.
With that said, here are some of the most in-demand programs:
- Personal Branding
- Career Coaching
- Leadership Coaching
- Sales & Marketing Coaching
- Financial Coaching
This list is by no means comprehensive. Your mastery of a subject should be the overriding factor in your choice and approach.
How much should I charge for a business coaching program?
The decision of how much to charge for your coaching program depends on many factors. For instance, remote training programs generally cost less than in-person facilitations.
In addition, you must consider the ROI your program offers your client. Most business coaches will price their programs based on their experience and the quality of their offering.
Summary
In conclusion, there is no limit to how much you can charge for your coaching program.
The most important factor is to have a pipeline of dependable business to service.
As long as your program delivers value in the form of an attractive ROI, you are on the right side of the road.
So, if you have been thinking about it, now is the best time to finally achieve your dream of becoming a business coach.
As always, I welcome your feedback.
You no doubt have an opinion bubbling to the surface.